Dear Willy's, I love your current billboard.
For those of you who are not fluent in Swedish, allow me to translate the message:
"Lovely spring! Now, it's so easy to forget...hamburger buns!"
I work as a copywriter and I tell you, that copy is...marvelous! It's enigmatic and enticing and nuts.
I'm launching a spring campaign of my own.
Spring - causing hamburger bun amnesia since God knows when. ©
Pharmaceutical companies, get on the case. Surely there's something you can do. It's serious!
-the end consumer
